Bootstrapping
Getting better at getting better: the claim that the highest-value tools are the ones that improve your ability to improve.
Engelbart’s central idea, and the one he returned to for the last three decades of his life. Most tools make a task easier. A bootstrapping tool makes you better at improving your tools — which makes the next improvement cheaper, and the one after that cheaper still. The output is not a product. It is a more capable version of the people using it, compounding.
The ABC structure
Engelbart gave the idea a working shape. A-level activity is the organization doing what it exists to do — building the cars, teaching the students. B-level activity is improving how the A work gets done: better tools, better processes. C-level activity is improving how you improve.
His claim was that B-level work yields only mild gains, and that the exponential returns live in C — the level almost no organization staffs, because improvement is rarely treated as a discipline in its own right.
Why it mattered to him
This is what augmenting human intellect always meant. Not faster typing and not prettier windows, but a feedback loop with human intelligence on both ends. Engelbart built NLS so his own lab could use it to build the next version of NLS — the tool and its makers co-evolving, which is why the Augmentation Research Center produced so much so fast.
Beneath the loop on his slide he wrote a second line, addressed to whoever was building: and just think of the important role for technologists.
Sources
Engelbart, "Boosting Our Collective IQ," Bootstrap Institute, 1995 · Engelbart, "Augmenting Society’s Collective IQ," Hypertext 2004 · the Doug Engelbart Institute’s ABCs of Organizational Improvement. Wikipedia ↗
This is a full entry because it is load-bearing in more than one article.